Search engines will go through the title tags to understand your site structure. It will also help distinguish the content type on each page.
How to use H1 and H6 title tags for SEO?
An important reminder is that you should only use these title tags for the title. Don’t make a beginner’s mistake by using them to bold or increase font size. In this article, let’s learn about headlines, title tags and how to use them for more effective SEO.
1. What is the title?
If you’ve ever done a few HTML coding, you probably are no stranger to Heading. You can call them the titles of each paragraph or anything similar that gives an overview of the content to be presented later.
Remember, only use them for paragraph or section titles.
In HTML, we use title tags to identify titles by using tags from h1, h6 (In order from most important to least). Note that h1 tags are usually displayed larger on the screen, then h2, h3, etc.
2. Why is the title important?
Web crawlers don’t use English and it takes some tricks to determine the structure of your site content. The title tag serves as a reference point so that Google search engine can understand the importance of the content you present.
Combined with the use of search terms that match the title tag will help Google and other search engines connect your site with popular search terms and keywords that users use.
Put simply, if you use title tags properly, you are helping search engines, and that also means you are helping your site to be SEO better.
Some important notes:
+ Make sure the title tags appear naturally on every page, with different word usage
+ Only use the title tag in the parts related to the content you present, not just because you like it
+ Do not stuff the title with keywords, this will not help SEO better. However, you can still use keywords if an effective strategy.
3. Title number and title tag
There is no specific rule for how many titles you can use on each page. In fact, you can use as much as you want (at will). However, a reminder that you should not tag all your content in h1, h2 tags, etc.
If you have a website with very little text content (mostly photos and videos, for example), you can use only 1 or 2 title tags, or even not. Conversely, if your text content is quite heavy, such as 3,000 words, wiki pages or the like, you can tag titles for all the sections and sections you see fit.
Now, the question is, do you have to use all the tags, from h1 to h6?
The answer is you don’t need to do that. Excessive use of title tags or all tags is absolutely unnecessary. Typically, the h1 and h2 tags will be used the most, sometimes, you’ll use h3, and very rarely use h4.
4. Keywords and title tags
Another question that many people wonder is how many keywords should be used with the title? The short answer is that no one knows exactly. Google itself has not provided any specific instructions for this. The answer is the same for other search engines.
Remember that keywords, title tags and keyword phrases are all very important for SEO. You can mix them up by inserting keywords in the title tags, but there is no need to try to put all the keywords in the title.
In fact, search engines use hundreds of factors to analyze your site, and keywords and title tags are just two of them.
Instead of just worrying about how search engine bots do their job, pay attention to site visitors. Enhancing the user experience with keywords and title tags will make your content more readable. If the user has a good experience, they will extend the time on the page, and even go back more times.
5. Combine page URL with H1 tag
In the past, people often used the h1 title as the page URL. Today, you do not need to continue doing that anymore. Both Google and other search engines can work effectively without connecting the title tag to the page URL.
Today, Google’s algorithm places more value on the h1 tag instead of on the page URL. These algorithms can find a lot of information about a specific web page with the h1 tag. That means you can rank pages and get better SERP even without connecting h1 tags and URLs.
6. Value of H1 tag
At least your website should have an h1 tag. So, where should you put it? You can put it right in the header of the whole content. You can see the h1 tag is used for magazine titles or articles. Publishing content without the h1 tag is like printing an article without a title.
7. Title card position
A few points of view that title tag position can directly affect web SEO rankings. However, by 2019, that view is no longer appropriate. Placement of title tags does not affect SEO. Of course, one important thing to keep in mind is to make sure that the tags are placed naturally.
That means you have to follow the correct order of these tags from h1 to h6, but it doesn’t affect SEO rankings. The purpose of this is to enhance the value of the site.
8. Text tags for interlocking
You should also properly title your tags as they are designed in HTML. That means h3 tags must be nested within h2 tags, and then h2 tags must be nested within h1 tags, not the other way around. It also means that you should not place the h4 tag immediately after the h2 tag.
However, you can use the h2 tag immediately after the h3 or h4 tag. Why is that? That’s because the new h2 tag lets readers and search engines know that the previous content has ended, a new section has started.
Now, another important thing that you need to remember is that Google and other search engines can easily detect broken HTML.
So, you need to properly put the title tags together so that the search engine can decode them even if your content is a bit confusing. All of these steps are intended to enhance the user experience.
9. Keep things consistent
You need to be consistent throughout the whole process of title tags for website content. This will help improve the performance of the entire site. Besides, right from the start, you should design the site based on the needs of the user.
From those factors, along with other data, Google and other search engines can help ensure the value and quality of content. In addition, you can also keep the title tag simple and neat as desired.
10. Principles for effective title tags
+ Plan the title structure, then present your content and compose your page according to that structure
+ Do not skip any title (throughout from h1 to h6 tags)
+ Use lower level title tags to start new subsections and use equal or higher title tags to start completely new sections of the page
+ Insert title tags in order
+ Always put one h1 tag for each page
+ Do all the steps to improve user experience, then take into account SEO rankings.
For good SEO, you also need tools that help you find keywords or analyze the status of your website. Top 10 SEO tools in 2020 Here to get more options for yourself.