The fact that technology companies have to suffer huge fines for illegally invading personal data as well as users’ privacy is not too strange in the current internet boom. . In particular, it seems that the larger the technology companies, the more serious the violations, leading to the larger fines.
Apple has just officially received a “fine” from the Italian Competition Supervisory Authority for allegedly using user data for commercial purposes without consent – in violation of the Italian Consumer Code. If the appeal is unsuccessful, the amount that the Cupertino giant must pay to the local authorities can be up to 10 million euros (equivalent to 11 million dollars) – a not small number.
The Italian law enforcement agency accused Apple of directly exploiting and profiting in terms of business of user data that the company collects from its software platforms. These data were used by Apple to “stimulate sales of its own and/or third-party products through commerce platforms (App Store, iTunes Store, and Apple Books)”.
In addition, the allegation also states that Apple was completely unable to provide users with appropriate information about whether their data was being used for commercial purposes. Apple does not even give customers the option to refuse permission to use their data. In a word: Apple has surreptitiously profited from users’ personal data, without receiving consent at all.