In the previous Email Marketing lesson Taimienphi.vn introduced you to Mailing List in Email Marketing? In the next lesson below, Taimienphi.vn will introduce you more about Email HTML and Plain Text in Email Marketing.
Email HTML does not affect the deliverability rate (number of emails sent to the inbox), as long as the HTML email is properly encoded and has a plain text version (Plain Text). To learn more about what HTML Email and Plain Text in Email Marketing is, read the following article of Taimienphi.vn.
1. Email HTML in Email Marketing
If some of the tags in the HTML are broken, the email provider and the user can mark it as spam. This not only affects the number of emails sent to the inbox of a particular email but also affects other emails sent in the future.
The fewer emails the HTML element has, the more statistical significance it has.
2. Plain Text Email in Email Marketing
Most email marketing tools allow users to easily create plain text versions in an email editor, so you should spend about 5, 10 minutes creating and darkening them. Optimize email versions as plain text. On the other hand, email providers like Gmail or Outlook may think your email is quite “dodgy”.
Various testing procedures have shown that the rate of opening plain text emails is 25% higher than that of HTML emails. In addition, the clickthrough rate of plain text emails is 21% higher than that of HTML emails.
The above lesson Taimienphi.vn has just introduced you to HTML Email and Plain Text in Email Marketing. In the next Email Marketing lesson, Taimienphi.vn will introduce you further Email Newsletter in Email Marketing.