1. Ad account (Advertising account):
Gather all your specific advertising activity, including different campaigns, ad content, and billing information.2. Ad name:
The name of the ad you are viewing in the report.3. Ad Set (Advertising pack):
Ad packages are groups of ads that share the same budget, schedule, optimize delivery, and target a group of customers.4. Audience:
The group of users you want your ad to reach.5. Audience Network:
A network of mobile web and mobile app publishers approved by Facebook to display ads within apps.6. Bid (Bid):
The maximum amount you pay per result for your ad. This metric may appear as automatic if you choose to automatically bid.7. Billing Summary (Payment summary):
The billing summary shows you a list of all your past advertising costs. Clicking on each description link will take you to a detailed breakdown of that charge, including the date of the charge and the specific ads that were run for a particular time period.8. Billing Threshold:
Payment thresholds allow you to set when Facebook sends out advertising invoices automatically based on how much you spend.
9. Budget: The maximum amount you can spend on advertising, on average per day or during the time the ad is scheduled.
10. Button Clicks (Number of button clicks): Number of times users click the call to action button on your ad.
11. Campaign name (Campaign name): Name of Marketing strategy on Facebook that you are viewing in the report.
12. Campaign spending limit (Campaign spending limit): Lets you set a limit on the maximum amount of money spent on a campaign. Your campaign will stop running when this limit is reached.
13. Check-ins (Number of check-ins): Number of check-ins in your Facebook page after reaching the ad.
14. Clicks (All) (Clicks – All): The number of clicks on your ad, including link clicks, clicks on your Facebook page, profile page or image. It also includes all feedback with posts, likes, comments, sharing, photos, videos.
15. Conversions (Conversions): Actions that a visitor completes, such as making a purchase or adding to a shopping cart on the site.
16. CPC cost per click (All) (CPC cost per click – All): The metric is calculated by the total spend amount divided by the number of clicks (all).
17. CPL cost per lead (CPL cost per lead): This index is calculated by the total amount of spending divided by the number of potential customers.
18. CPM (Cost per 1000 people reached) (CPM – Cost when reaching 1,000 people): Average cost to reach 1,000 Facebook users. Online advertisers often view CPMs as a performance measurement for the cost effectiveness and value of a campaign.
19. CTR Click through rate (All): Percentage of people who saw your ad and made a click (all).
20. CTR Click through rate – Link Click-Through Rate: Percentage of times people see your ad and make a click on the link.
21. Daily Budget: Daily budget is the average amount you are willing to spend on a particular set of ads per day. Each set of ads has its own budget.
22. Delivery (Distribution): The current status of your campaign, ad package or ad delivery method.
23. Engagement (Commitment): The total number of actions that a target audience takes regarding your ad.
24. Frequency: The average number of times each Facebook user sees an ad.
25. Impressions (Impressions): Number of times the ad appears on the screen of the target audience.
26. Lead Generation (Lead generation): Lead generation is the process of building an interest in advertising viewers with your business products or services. This can be done through a survey or a proposal to fill out the form.
27. Likes and Interests (Likes and Interests): Lets you fine-tune your target audience based on what they reveal on their Facebook profile.
28. Link Clicks (Number of link clicks): Number of clicks on the ad link to choose a destination or experience.
29. Lookalike Audiences (Create Lookalike Audience files): This Facebook tool helps advertisers reach people who appear to be potential customers (or like leads). To use this feature, you need to install Custom Audiences.
30. Objective: The goal you have chosen for the advertising campaign.
31. Offline Events: The number of events recorded by offline event data and attributed to your ad.
32. On-Facebook Purchases (Buy on Facebook): The number of purchases made on a Facebook or Messenger page and attributed to your ad.
33. Organic Leads (Create a list of natural leads): Potential customers see your business when searching for products, services or questions in the search engine, instead of directly visiting the URL or clicking on PPC ads.
34. Outbound clicks: Number of clicks on links out of property owned by Facebook.
35. Page likes: Number of likes of Facebook pages that run ads.
36. Partner Categories (Partner List): Targeting options to identify and reach the right people with the right message on Facebook, based on their activity outside of Facebook.
37. People Taking Action: This metric shows the number of people who took specific action after viewing your ad.
38. Pixel: A set of codes placed on a website or application, which keeps track of traffic, conversions and many other data of visitors or downloaders of the application.
39. Placement: The location where your ad is displayed. Ads can show in Facebook, Instagram and Messenger mobile news feeds, etc.
40. Reach (Reach): Number of people who saw your ad at least once. The reach is different from the number of impressions, which may include multiple ad views by the same person.
41. Relevance Score: A scale of 1-10 estimates the response of the target audience to the ad.
42. Source Audience: The object that Lookalike Audience is based on.
43. Targeting: The process of identifying audiences for ads.
44. Total conversion value: The total value of all conversions attributed to the ad.
45. Unique Clicks (All) (All clicks): The number of people making an ad click.
Above Taimienphi.vn introduced to you the terms Facebook Ads need to know. Hope the article has provided you with useful information. Also, if you have any questions or need answers like Software to support Facebook sales effectively, readers can leave their comments in the comment section below the article.