How to increase sales when selling on Facebook

Most people don’t realize that there are many different ways to advertise on Facebook besides posting on a sales page or running ads. For smart and creative marketers, Facebook is home to lots of opportunities for growth. However, to take full advantage of these opportunities, you need to think outside the box that not every Facebook user has.

According to sales management experts on Facebook To be able to increase sales on Facebook effectively you just need to follow 6 simple ways below to be able to increase sales quickly.

How to increase sales when selling on Facebook

Table of Contents:
1. Sell directly with Shopify.
2. Attract viewers.
3. Combined with email marketing.
4. Use the image as a scroll.
5. Use short videos (15 – 20 seconds).
6. Livestream on Facebook.

1. Sell directly with Shopify

Did you know you can sell directly by importing products into Facebook? If you don’t yet have a Shopify store, consider creating one for yourself, as the app is fully integrated with Facebook. With just a few simple steps, you can create your own store on Facebook.

This is not simply a store to sell online. With this method, your followers will not only be buyers, but will also become part of your advertising campaign through likes, comments, and sharing.

2. Attract viewers

Facebook can be considered a useful tool to attract viewers, and then use different methods to market products and then sell.

Users may not click on your site if you know you are trying to sell a product. However, if you show them a funny video, a good article, they will access without thinking too much. Once they have visited your website, you can simply use cookies to advertise products within 90 days. Try to attract more customers and make them familiar with your product.

By using a sales funnel, you can market to each person who is interested in your product or service. If you simply display a product ad, users will never get excited and will never click on that ad.

Start by engaging your audience, then offering a purchase offer, and a sale that they are hard to turn down. So, you have turned a regular viewer into a potential customer.

3. Combined with email marketing

You can combine Facebook with email marketing to encourage customers to subscribe to your sales channel. Whether it’s a free trial, a free product or app, your goal is to get your email address.

how to increase sales when you shop on facebook

Once they are on your list, you can send them ads and promotions, which will help you improve sales effectiveness.

4. Use the image as a scroll

Scrollable ads can help show multiple products on one screen and make viewers curious. It can also highlight options for the same specific product, such as different colors of a certain piece of jewelry.

To do this, you can use Facebook’s Carousel Format solution – a feature that allows you to display 3-5 photos / videos, titles, links, … in the same ad unit.

5. Use short videos (15 – 20 seconds)

Earlier this year, Facebook updated its algorithm to prioritize videos. How often do you create charts, custom images, etc. for your site? If not, create multiple videos / animations and upload them to Facebook. Then, increase the reach of these videos using Facebook Ads.

Direct visitors to your landing page to get their email address or cookie. Many companies do not have the resources or bandwidth to create videos; Therefore, if you find a reasonable method to spread your videos on Facebook, you will have an advantage over other competitors.

6. Livestream on Facebook

how to increase sales when you shop on facebook 2

Another video option is Live Stream Facebook, this is one of the easiest tools to shoot and share videos. A notification will be sent to your followers at the beginning of the livestream, and they can like and share while you are still doing this.

When finished, the livestream video will become a Facebook post. If you have your own YouTube channel, you can cross promote with this video.

A lot of big brands have used this livestream feature of Facebook. For example, Chevrolet broadcast the announcement of their new electric vehicle live and see this as a great way for intimate fans to get the word out before anyone else.
In terms of market share and business development tools, Facebook is a competent competitor of any other social networking platform. Try experimenting with the above methods to see how your brand will grow! You refer more How to use Facebook to increase sales here.


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