There are many ways to optimize a sales page on Facebook but the new way is the most effective, most people do not know. According to sales management experts Codon.vn https://codon.vn then to reach more customers, optimize the Facebook sales page, you need to change the template, create CTA button, set up shop, … To do that, please follow the article below. ours.
How to optimize your Facebook sales page
1. Choose a template for the Facebook page
Each business model requires a different template, depending on your product and business method. For example, a consultant wants someone to make an appointment, a restaurant wants customers to come to their place, an e-commerce business wants to sell online, etc.
Facebook has ready-made templates to help you advertise your product effectively. You can come in Settings, and select Edit Page to see these templates.
Your page is usually tied to a default template, but you can convert it into another template, specializing in:
– Restaurants and cafes
Before choosing another template, see the recommended settings for that template (including the order of the tabs). Changing the template will automatically change your call or offer (CTA) and toolbar buttons. Existing tabs that do not fit the new template will be deleted.
To explore many different templates, click the button Edit to the right of your current template.
In the dialog that appears after that, scroll down to select the appropriate template and click View Details.
See the suggested settings, if needed, edit them manually before selecting that template.
Only service and shopping templates have a store built in, you can create manual stores for the remaining templates by scrolling to the bottom of the page Edit Page, choose Add a Tab.
Then choose 1 tab to add to your page.
CTA is the main action you want users to take. Do you want them to buy goods or make an appointment, …? Create the CTA button that is most appropriate for your business.
To change CTA button, click on your page. You will then see a variety of different options to choose from.
– Choose Book service if you offer direct service and want to optimize appointments
– Choose Get in Touch If your business can answer the questions via Facebook. The best way to win over customers is to talk face to face.
– Choose Shop Now If you sell items you can order directly without exchanging too much.
– Choose Start Order If you want to optimize delivery service.
– Choose Learn More If you offer complex, high cost, and relatively unfamiliar products to users.
After deciding on CTA, you need to install it. Let a specific contact page so customers can email you.
3. Set up shop
If you want to sell directly on Facebook, setting up an online store is the best way.
Go to the tab The shop to create an online store on Facebook. First, you must agree to the platform’s business terms and policies.
Then select the payment method (checkout method). You will have 2 options: allow users to buy directly on Facebook or direct them to your website when they click on a specific product.
Then, fill in the product description (business and product information) to increase user trust.
Click on it Add Products to add products to the store. You can add multiple images, prices, a description and a link for users to purchase the product. Please list products into different collections to facilitate the user.
After adding the product, you can set the auto-share feature to timeline. This will help increase sales. You can edit both the product and store whenever you want.
4. Tag the product in photos and videos
Many businesses have used photos and videos to promote their products and services. You can now tag your products in the visual content and articles on the page, including covers.
For example, when you click your cover photo, you will see the option to tag products from the store. Click the button Tag Products.
Then click a product on your cover photo. When you start typing the name, you will be prompted for a product name.
Whether you have your own store or not, you’ll see the option to tag products, but there will be a slight difference. If you have a store, you can tag products just like tagging friends; When users click on, they will be taken to the product page that you created on Facebook.
If you don’t have a store or product listing, users will only see the product name when hovering over it. This is also an advantage because users will shape the product they are interested in and search for it.
5. Display customer reviews
Showing customer reviews on your Facebook page is the best thing you can do if you want to increase sales. Customers may not believe what you said, but they want to know what other shoppers feel.
If your product has a positive review, you can turn your audience into potential customers. Moreover, many people even recommend your product to others and encourage them to give it a try.
To see if you have enabled evaluation mode, go to Settings and choose Edit Page. Then scroll down to the tab Reviews and click the button Settings.
Make sure the comments section is enabled.
If you want to sell a lot of products on Facebook, start by optimizing your sales page. Whether people are looking for products or just accidentally visiting your site, a well-designed sales page will leave a great impression. Therefore, it is necessary to set up a professional sales page to be able to attract more potential customers. You refer more Tips to increase reach when selling on Facebook here.