Sales of Samsung’s folding screen smartphones in 2022 are 4 times higher than in 2021


If you pay a lot of attention to the smartphone market, you probably already know Samsung’s cult folding flagship duo in 2021 – Galaxy Z Fold 3 and Galaxy Z Flip 3 – creating a fever in the world. gender for too many months. Recent summary reports show that the market demand for these two smartphone models far exceeds the expectations of Samsung itself as well as experts, creating a huge boost for the extremely “picky” product segment. this guest”.

According to new statistics published during the company’s year-end summary conference, although it did not give specific numbers, Samsung said that the number of folding screen phones sold by the company in 2021 has doubled. up to 4 times compared to 2020. The “enthusiasm” of consumers for Samsung’s foldable device is evidenced by the unexpected successful sales of the Galaxy Z series.

Actual statistics show that just one month after their official launch, Samsung’s two foldable flagship models have sold more than the cumulative sales of Samsung’s foldable devices for the whole year. 2020. This unexpected success caused the Korean manufacturer to even cancel the launch plan of some products to devote resources to deploying Z Fold 3 and Z Flip 3 orders to the market.

The results of Samsung’s internal survey have revealed that some of the main reasons that motivate consumers to switch to the Galaxy Z Fold 3 and Galaxy Z Flip 3 include form factor, increased laterality, larger screen. , and especially the selling price has become more accessible etc

In 2022, Samsung will continue to invest heavily in the R&D of foldable devices, and will continue to work with major app developers and partners like Google so that the software can take advantage of these innovations. latest hardware.

Both Galaxy Z Fold 3 and Galaxy Z Flip 3 possess a series of powerful improvements, while having a much cheaper list price than their predecessors. This is a remarkable effort of Samsung in improving the accessibility of users to folding screen smartphones in particular and high-end phones in general.

The company expects this growth to continue, with the market predicting that the foldable phone market will increase in value tenfold by 2023.

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