SEM and SEO, which one to choose?

When it comes to attracting the attention of potential online customers and “turning” them into real customers, we have two strategies, SEM and SEO. So between SEM VS SEO, which one to choose, which one is better, offers better performance? To find the answer, you read along refer to the article below of

In the previous article we learned about what is SEO? Suppose if we want to find potential customers, we can use SEM and SEO strategies. To find out how SEM and SEO differ, choose which one? Readers also refer to the following article of

Table of Contents:
1. SEM – Attract direct customers
1.1. Practice SEM
2. SEO – A long-term strategy
2.1. Practicing SEO
3. SEM and SEO, which one to choose?

1. SEM – Attract direct customers

SEM stands for Search Engine Marketing, is the term for Internet-based marketing activities, including PPC, targeted advertising and even SEO.

However today SEO is no longer classified and is in SEM anymore because SEO is just another broad area. SEM is basically every paid marketing strategy that we can use to attract customers directly on the Internet. That’s why this term is briefly referred to as “paid traffic”.

SEM’s main advantage is immediate results. When bidding for a placement on the SERP, your website or any site you’re advertising will begin to get traffic. However, if the budget or campaign has reached its limit, the traffic will no longer be available.

1.1 Practice SEM

Keyword research is the key

When marketing a product on the Internet, it’s not just a matter of sales. Many e-commerce businesses fail because they approach marketing as a selling point of view.

To sell products on the Internet, you must first solve your potential problem.

Approach the marketing approach from this perspective and you will see an increase in traffic. Try to put yourself in the position of potential customers, if you are looking for your product, what keywords will you use in the search query.

Target keywords related to your product, including long tail keywords (useful for voice search) and synonyms for keywords.

Optimize Pay-Per-Click campaign

Pay-Per-Click or PPC is known as the “key” of all SEM campaigns. PPC simply pays you to advertise on the SERPs relevant to your keywords. When users are searching for something related to your keyword, on the search results list they will see your ad appear and click on it.

This is basically the role of PPC and SEM – highly targeted campaigns. This will result in higher ROI in the campaign because most inquisitive users will click on your links.

So how to make sure that the user clicks your ad properly? The answer is that you have to optimize every little detail in the campaign, how to increase the attractiveness for the target audience.

Create ad copy

Creating ad copy is an important step, this step not only attracts your potential customers but also identifies your ad position on the SERP.

It can be considered that the PPC component in the SEM campaign is like a lottery. Whenever a search query is placed on Google, the Google AdWords algorithm will dig deep into bidder groups (such as you) and choose the best one to display in ads on the search results page. sword.

The criteria to choose the best group based on keyword relevance, the maximum amount they are willing to bid for that keyword, landing page quality, advertising quality and other factors. .

Basically it is understandable that if your ad is poor quality, the chance to rank in the top positions will be very low.

Geo-Targeting (determining the geographical location of visitors)

Geo-Targeting (or geographical location of visitors) is simply targeting potential customers by geographic location. This can be done by adding your geographic location to the content or by using it in the ad settings. For location-based businesses, this is important because it helps them save a fee on unrelated clicks.

Use tools to grade SEM campaigns

It is worth noting that you are paying for ad position, so it is important that you plan your campaign before the ad appears online. One of the simplest ways to do this is to use tools like WordStream’s AdWords Performance Grader. The tool gives you an overview of what you need to improve and what has been done to run the PPC campaign effectively.

These are the 5 best SEM practices to help you improve and increase traffic. However, maintaining SEM traffic will be very expensive and time consuming. This is where we use SEO.

2. SEO – A long-term strategy

If you work in web or marketing, you’ve probably heard of the term SEO (Search Engine Optimization). SEO is a method of improving the visibility and ranking of your website on search engine results pages (SERP).

The biggest difference between SEM and SEO is that SEM has to pay to increase traffic, and SEO is free. SEO involves making the website and its content suitable for Google to consider valuable to searchers.

Unlike SEM, SEO does not yield immediate results. In fact, viewing the results of an SEO campaign takes a lot of time, but in return this campaign gives us “lifetime” free traffic. So if you want to build a long-term campaign, you can invest in SEO campaigns.

However, not every SEO campaign will produce the same results. To ensure that your efforts and investments yield good results, continue reading below to learn the steps of SEO practice.

Which one should you choose 2 and 2?

2.1 Practicing SEO

Content is “king”

Content is considered the backbone of web pages on the Internet. In fact, there are about 1,440 posts being uploaded every minute that passes. With such a large amount of content created, making your content “special” and unique will be very difficult, especially if you are “remaking” content that others have already created. do.

That is why you need to create special content and must be “unique and strange”. In order for your content to be valuable, it must meet the following requirements:

– Relevant content: by researching the keywords and content relevant to the target audience that you are targeting.

– Getting the trend right: capture trends (trends) and create content related to that trend.

– Useful content: provide useful content that users search for, avoid content that is bland and cliché.

Website quality is “queen”

If the content is king, then the quality of the website is the queen. Simply put on your website a nice shirt to appeal to viewers and search engines. To do this, we must optimize our website:

– Faster download speed.
– Relevant links: internal, external and backlink.
– Mobile friendly.
– Metadata tags and good titles.
– Voice search is ready.

Keep up with Google’s algorithm changes

Google always updates its algorithms, so this can cause undesirable disturbances, some of the top sites can “evaporate” on SERP at times, such as Google Fred. . That’s why you always have to keep up with algorithmic changes or at least have an SEO team that can handle these aspects.

3. SEM and SEO, which one to choose?

The problem is between SEM and SEO, which one to choose? Honestly, SEO and SEM work in tandem with each other. Although if the SEM campaign is successful, you don’t need to worry about SEO but SEM cannot take your business far and steady. Similarly, you can run an SEO campaign without investing in SEM, but this strategy takes a lot of time, sometimes the SEO campaign is successful but you are already outstripped by competitors.
The above article has just answered you questions about SEM and SEO, which one to choose? Basically SEO and SEM work, supporting each other. So, by running these 2 campaigns, your business will be taken to the next level, and you will find out more about Technical SEO 2019 here.


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