In addition to security, site speed is also an important factor to determine the success of a website using WordPress. Page load time dominates the user experience and affects search engine rankings (especially SEO). A 1-second slow loading page will reduce conversions by 7%, a 7-second delay will reduce conversions by half. So refer to some Speed optimization tips for WordPress is essential to help you attract more users to your website.
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Some speed optimization tips for WordPress
Measure page load speed with PageSpeed Insights
There are many factors that affect page load time. Instead of guessing small, you should do something to optimize site speed. Use Google’s PageSpeed Insights to see what you need to fix your site.
Step 1: Visit PageSpeed Insights page
Step 2: In the frame Enter a web page URL, enter your website URL there.
Step 3: Click the button Analyze.
Step 4: After the download is complete, the page will display a website performance report. This report page shows where you went wrong and makes the proposed changes.
The Mobile and Desktop windows on the report page display the speed of your site. Each report window is divided into 2 sections, of which the item Possible Optimizations show what you can do to optimize your site and categories Optimizations Found indicate the improvements you have made.
In this example, section Possible Optimizations include:
– Use browser cache.
– Optimize images.
If you own a website with low optimization speed, you will get more optimization suggestions.
PageSpeed Insights is a really useful tool, let you know the page load speed and provide suggestions to optimize speed.
In this example, the Optimizations Found section includes:
Optimize WordPress website speed
Use optimization suggestions from PageSpeed Insights to improve your WordPress website speed:
PageSpeed’s suggestion is to improve the speed of some CSS on the web. The problem is that PageSpeed provides users with optimal techniques, which can be tricky, especially if you’re not a developer. To improve WordPress website speed without using code, use the Autoptimize plugin.
Download and install the Autoptimize plugin here: Download Autoptimize
Autoptimize can optimize aggregate, minify, cache scripts and styles, default CSS to the top of the page, and move scripts to the footer. In addition the plugin also optimizes HTML.
2. Use the browser cache
Use WordPress plugin to host your website content. The cache for web content is saved as a static HTML file. Some popular cache plugins for WordPress websites include WP Super Cache, W3 Total Cache, WP-Rocket and WP Fastest Cache.
Download and install WP Super Cache here: Download WP Super Cache
Download and install W3 Total Cache here: Download W3 Total Cache
Download and install WP-Rocket here: Download WP-Rocket
Download and install WP Fastest Cache here: Download WP Fastest Cache
3. Optimize images
There are many image optimization options. You can optimize images before uploading photos and improve them by using the plugin.
If the image was created using Fireworks or Photoshop, reduce the image size by selecting the option Save for Web. If you don’t have a graphics program, you can use other optimization tools like ImageOptim (for Mac only), Compressor.io (available on the Web) and TinyPNG (also available on the Web) .
Download and install ImageOptim here: Download ImageOptim
Visit Compressor.io homepage HERE
Visit the TinyPNG homepage HERE
To automate the optimization process, you can use image optimization plugins like WP Smush, PixPie, …
Download and install WP Smush here: Download WP Smush
Download and install PixPie here: Download PixPie
Plugin LazyLoad is another solution to improve website speed. This plugin saves download bandwidth by downloading images on demand (when users scroll down the page).
Download and install LazyLoad here: Download LazyLoad
Server and Hosting packages
Shared hosting promises to provide users Unlimited page views like an agreement, but without prior notice of fees that users must pay. Site speed will be affected (affecting reputation, SEO and user experience on the site) and ultimately, page load time.
How does hosting affect page loading speed? According to Colocation America, VPS hosting improves page loading speed by up to 62%. According to SEJ, websites on shared hosting servers take nearly 8 seconds to load, while pages on VPS hosting only take more than 2 seconds.
If possible, you should switch to using VPS or other hosting options, not shared hosting. Although using cheap hosting can save you a lot of money, but in the long run, it can kill your website.
Choose a host that uses GZIP compression to reduce file size by up to 70%, including video, audio and image files, without sacrificing the quality of those files or your website. Gizp compression can significantly speed up your website.
Using CDN (Content Delivery Network)
You can also use the CDN Enabler plugin to quickly integrate your favorite CDN services into your WordPress site.
Download and install CDN Enabler here: Download CDN Enabler
Google gives priority to sites with fast page load speeds. And not just search engines, but even users favor fast loading sites. With some speed optimization tips for WordPress that Taimienphi.vn has just introduced above, hope you will know more ways to speed up your WordPress site.
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