What is bounce rate? How to reduce bounce rate for the web


Bounce rate (bounce rate) is an important metric to evaluate the performance of a website. Bounce rate can be checked by Google Analytics tool, statistics of the number of visitors to your website.


What is bounce rate? How to reduce bounce rate for the web

Table of Contents:
I. What is bounce rate ?.
II. Is bounce rate effective ?.
III. How to reduce bounce rate for websites.
1. Optimize page load time.

2. Set smart format.
3. Use utilities effectively.
4. Consider bounce rate.
5. Optimize the level of related keywords.
6. The call to action (CTA) is clear.
7. Use useful internal links.
8. Optimize the product information page.
9. Optimize the search engine of the page.
10. Optimized for mobile devices.

I. What is bounce rate?

Bounce rate is the percentage of people who have visited your site, but instead of browsing more content, they quickly exit the site.

This metric may be important for certain websites, as it helps you evaluate the first impression your site makes. It tells you whether your landing page meets visitor expectations. If your bounce rate is high, there may be a problem with your landing page or traffic source.

There are many different sources of access: Access after searching on Google, knowing about websites / products / services through the newspaper or Facebook fanpage, etc. To understand the expectations of visitors, you can determine based on their interaction history, browsing habits.

One of the simplest methods is that you can use the sales support tool on Facebook YesSon. Yes, the Application not only helps you retrieve and manage customer information, but also assesses their habits: Content they care about, interaction history, purchases, etc. After obtaining that information, you can orient the content more suitable for the website, thereby reducing bounce rate.

What is the bounce rate and how to control the bounce rate for the website?

II. Does a high bounce rate mean that the website is not working well?

In fact, this depends on your page style. For example, your homepage only provides general content (while landing pages contain information about products / services, payment process), but users only see the homepage and then leave quickly. High rate is a bad sign.

On the other hand, if you have a single website like a blog or provide other types of content then a high bounce rate is perfectly normal.

Yes Application

III. How to reduce bounce rate for websites

1. Optimize page load time

Many marketers think that if the bounce rate is high, the problem must be in the content, but a serious problem can arise before the user has a chance to read the content. Among the possibilities, long page load times are the worst issue.

After all, interesting content doesn’t matter anymore if users can’t load the page. At least 47% of internet users said they expected the website to be able to successfully load in about 1-2 seconds. So, to reduce bounce rate to the lowest level, you need to optimize page load time, especially for mobile websites.

2. Set smart format for better content display

Even if your content is extremely valuable and completely unique, if not visualized well, users will not take the time to read it.

The format of your website has a significant influence on bounce rate. Scientific format and impressive, easy to read will attract more users. Here are some ways to make the content neat, more intuitive:
+ Use sensible titles.
+ Split into clear paragraphs + Suitable image.
+ Bulleted if necessary.

Using these formatting options makes your content more accessible and allows readers to scan or scan your content quickly to identify the points that best suit their needs.

3. Use utilities effectively

Some websites, such as blog sites, provide content, promotion information and other relevant materials to users. However, cramming too much advertising content, offers, awards, etc. will make visitors feel overwhelmed and quickly exit the page, thereby causing bounce rate to increase.

So if you want to highlight relevant content, provide your readers with additional value. Similarly, if you choose to include reliable awards and signals, make sure they have a reputable source.

4. Consider bounce rate based on page visit time

Another important thing is that you have to consider bounce rate in the broader context of the website. As such, you can more accurately identify the risk of problems with a specific page – such as a blog or product information page.

If the Time on Site metric is decent, but your blog sites have a high bounce rate, then the problem may be with the content. On the other hand, if your bounce rate is high and the time on site is low, it means your site has more problems than that.

5. Optimize the level of related keywords

In addition to technical considerations like page load time or page format, one of the factors that makes bounce rate high is relevancy (or irrelevance).

Certain websites target certain keywords very effectively, just to serve the content that best fits that query, or completely unrelated to it. For this reason, it is important that you optimize relevance on all other considerations.

If you decide to pursue a keyword and end up ranking for that keyword, make sure the content of the page you serve is highly relevant to that query.

6. Include a clear call to action (CTA)

Not only do you focus on analyzing user needs, then providing the content they need, you also need to think about the specific actions you want them to take later. When you clearly identify what you want them to do, make a clear call to action.

In order not to be confusing and create a sense of overwhelming information for users, you should only include some CTAs on the page. Your website will help visitors easily find and do what they want quickly and easily. This way, it is certain that the bounce rate will be greatly reduced.

7. Use useful internal links

Many people support the insertion of many internal links (internal links) into the content to reduce bounce rate. Initially, this strategy might be relatively effective, but it can also have the opposite effect, making the site content look a bit slippery.

If you have a useful blog post, outline a specific topic very deeply, bring certain values ​​to the audience and are expected to attract many people, you can insert internal links. However, only a few links should be limited. When choosing internal links and anchor text, focus on relevance and logical linking strategy.

8. Optimize the product information page

Providing too much information will overwhelm the user, while too little information will not be enough to convince potential customers. However, if you spend enough time, you can optimize the product page to reduce bounce rate and improve the conversion rate of leads into customers.

9. Optimize the search engine of the page

Effective site searchers will allow visitors to find what they want (not what you think they want). Sure, the search function on your site may not be as good as Google, but that doesn’t mean you should ignore it. The easier it is for users to search and find what they want, the more time they will spend on the page, the lower the bounce rate will be.

10. Optimized for mobile devices

Every year, the number of users accessing the web from mobile devices is constantly increasing, so optimizing the page for mobile devices is a practical, necessary need for most businesses.

Of course, launching a user-friendly mobile version is not that simple, especially for large websites with thick content. However, for long-term and stable development, investment in this technical issue should be considered for implementation as soon as possible.

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