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If you’re just starting out and want to market and advertise your business on the Internet, the ideal solution is to market your business on Pinterest.
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Assuming your communication skills are good, your creativity in graphic design, typography and images. Also if regularly using other social networks is also a plus, factors that help you succeed.
2. What is Digital Marketing?
The term Digital Marketing (digital marketing) is used in the target market (target marketing), measurement marketing and interactive marketing of products or services using digital technology to reach people. See, turn them into customers and retain.
How is digital marketing different from traditional marketing?
Traditional marketing method involves businesses advertising their products or services on print media, radio and television advertisements, business cards, etc., not advertising. on social networks. Traditional marketing policies restrict their ability to reach customers and the scope of their buying behavior.
Digital marketing (digital marketing) aims to reach out to a business through various online channels.
Here is a table comparing the difference between digital marketing and traditional marketing:
Traditional marketing Digital marketing
In traditional marketing, businesses will introduce their products and services to a group of users. In digital marketing, customers can ask questions or make suggestions about business products and services.
Means of communication mainly through phone calls, letters and emails. The main means of communication through social networking sites, online chat and email.
It takes a long time to design, prepare, and launch. Build online campaigns and make changes quickly with the help of digital tools.
Made for a specific audience throughout the campaign from creating ideas to selling products or services. The content is available, used to reach specific subjects using search engines.
This is a common way of marketing, suitable to reach local customers. The best method to reach global customers.
It is difficult to measure the effectiveness of a campaign. Measuring the effectiveness of a campaign is easier.
3. Social Media Marketing
Social Media Marketing is a way to generate website traffic or attract viewers and customers through social networking sites like Facebook, Pinterest, LinkedIn, Twitter, and more. … Social Media Marketing is a subset of digital marketing.
All social networking sites support content sharing, but are not necessarily used for digital marketing. Facedbook emphasizes sharing personal content, Twitter emphasizes tweeting short content about user comments or responses, and Pinterest promotes marketing ideas for online businesses and marketers.
4. Principles in marketing Social Media Marketing
Social networking is growing and becoming the most popular platform today on the Internet. This is a place for people to share their content with friends, relatives and other objects.
The popularity of social networking inspires business minds about the idea of building small online businesses. Any person can open a store on Amazon, eBay or any other custom platform like Shopify or Etsy. But the biggest challenge and difficulty is still finding customers.
There are many ways to find customers, such as through search results on Google, Bing or other search engines. However, for a new business with many competitors, it takes them a long time to get high rankings in search results.
Social networking is considered a “savior”, a great solution to handle these difficulties and challenges. Basically just share compelling posts and content that resonates with the audience you want to target. Then other users reshare your posts, and keep going until the reach you have reached. Moreover, posting less competitive content on products, services or ideas on social networks.
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