What to note when designing photos for marketing strategy on Facebook
A good image will increase the number of customers interacting with your ad copy in your Facebook marketing strategy. So what to note when designing photos for marketing strategy on Facebook? To find out more details, read down to the article below of Taimienphi.vn offline!
1. Simple photos, showing the message you want to convey
Before embarking on photo design for the strategy Facebook Marketing, you need to know that a photo you design needs to meet two requirements. Photos need to be simple, but clearly state the message you want to send to your target customers. No matter how beautiful you design, if you do not have a clear message and do not relate to the advertising image, you will not achieve the goal of reaching customers.
For example: you designed the image to run a dog food product marketing but it didn’t fit the cat image.
2. Choose a highlight color
To reach many Facebook users, you need to make sure the promotional images in your mrrketing strategy stand out and attract their attention. And one of the easiest ways to do this is by selecting the prominent colors so that they don’t overlap with the colors of the newsfeed’s interface.
3. Use relevant, high quality images
Images unrelated to the message you want to convey to your target audience will affect the effectiveness of your Facebook marketing strategy. Facebook users will just find your content nonsense and unprofessional. Accordingly, your brand image will disappear in their minds momentarily.
Not only that, image quality is also important. A small, blurry photo will not attract customers, so you need to at least meet the criteria of a certain image and size in accordance with Facebook regulations. Besides, if you can design your own photos is good, if not when you use illustrations from other sources on Google, you need to pay attention to image copyright issues.
4. Restrict text on images
When designing photos for marketing on Facebook, you don’t need to put too much text on images. Instead, condense some of the messages you want to convey such as your offer or the call to action. If you want to explain something, don’t put it in the image, but leave the explanation in the article you posted with the image. Facebook will probably limit the reach of ads if you have too much text.
Also, note that you should choose a font that is easy to read and does not make customers feel uncomfortable. You should use up to 2 fonts, but if possible, choose only one and stick with it. Like the image, you also need to be aware of the copyright of the font. Google Fonts will help you with this. In addition, you refer to more ways What videos to use for your Facebook marketing strategy? here.