You have built an advertising campaign on Facebook, invested a lot of money and effort but still effective, while others succeed? And you constantly wonder why this is so?
Many people run Facebook ads in the hope that their efforts will work immediately, but reality often does not happen at will. According to experts from sales management software on Facebook Codon.vn https://codon.vn will help you avoid mistakes to promote Facebook more effectively.
Why facebook ads are not effective
Table of Contents:
1. Advertising is not attractive enough.
2. Profit ratio is too low.
3. Not understanding the target audience.
4. Problems with ad content.
5. Do not track results.
6. Can’t track the object.
7. Give up too soon.
8. Facebook ads do not use video.
9. Advertising is of low quality.
1. Advertising is not attractive enough
What good is your Facebook ad if the content is not impressive enough to attract the target audience? In this case, you must verify that you have chosen to sell the right product or service. Try to evaluate from a customer’s point of view by asking the following questions:
+ Does the solution you offer in advertising really solve the problem of customers?
+ What does your product or service try to bring about?
+ What’s your product or service better than the competition?
2. Profit ratio is too low
This means your business is not profitable enough, and one of the causes is ineffective advertising. No matter what product or service you sell on your Facebook channel, make sure you are profitable.
3. Not understanding the target audience
Obviously, to create an attractive ad, you need to understand your target market. Because the better you understand your audience, the more focused your Facebook ad will be. Try organizing surveys, regularly listening to feedback from existing customers, etc.
4. Problems with ad content
Try writing Facebook ad content as a story with warm dialogues, avoid using jargon. Besides, use words that affect the reader’s / viewer’s senses – sight, touch, sound, taste and smell.
In your ad, the story you build might be about the ideal customer with the problem he / she has. This will attract the attention of the audience and make them want to learn more about products and services.
5. Do not track results
Ineffective Facebook ads can also come from you not tracking performance. For example, if you’ve noticed all four of these issues, but haven’t been keeping a close eye on your advertising campaign, then you won’t know where the focus is.
You need to know who is working, which position is working best, then focus resources on it, and overcome the ineffective parts. You can evaluate the performance through Facebook’s Ad Manager.
6. Can’t track the object
The fact is that most people quickly exit your ad as soon as they click, while a small number of others keep watching because they were intent on buying the day from the beginning. Thus, your Facebook ad is almost completely a failure. At this point, the best way is to re-target.
Targeting on Facebook offers many benefits, from increasing brand recognition to increasing return on investment (ROI). Note that you need a Facebook pixel to retarget previous site visitors with relevant ads. Please go to Event Manager to start installing pixel code.
7. Give up too soon
Most people make this mistake: Give up advertising on Facebook as soon as the first ad is not effective. However, Facebook ads are relatively complex because there are many influential factors, including technical issues and advertising prices. So please be patient and try again to become more proficient.
8. Facebook ads do not use video
According to Facebook, video advertising is an extremely effective option, no matter what your goals and budget.
Video content is more intuitive, engaging the audience, conveying the message better, especially when it contains content that suits their interests and desires. Through vivid images, people also easily remember what they see.
You can use different types of video content for your ads. Examples are product demos, explanatory videos, events, user testimonials, and expert interviews.
9. Advertising is of low quality
Unfortunately, some ads create negative experiences for everyone. Facebook identifies low quality ads as ones that:
+ Use clickbait content.
+ Leading to landing pages unrelated to the ad
+ Retain information to attract people to click on ads.
+ Contains spelling and grammar errors.
When you run Facebook ads, always use relevant, high quality landing pages and ad copy, avoiding misleading content. Also if you want to refer to the post about Sales on Facebook Effective reference on Taimienphi.vn for the best business directions.